To Market, To Market

As we move through this publishing process for the very first time, every new step is a learning curve that starts at 0. We just took possession of all 2,000 copies of our first printing of BAYEUX and our big release party is just under 2 weeks away. At this point my entire world is marketing and setting up a selling infrastructure. Marketing can make or break the success of a work so I felt it a good use of resources to invest money here so that it can be done more effectively and with help from those that know what they are doing. I spent a vast majority of my marketing budget to places: 1) Print advertising in BBC history magazine 2) Hiring Sphinx PR to draft a PR and send it to releva

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